Offered
Caulfield First semester 2008 (Evening)
Objectives
The learning goals associated with this unit are to:
- acquire an advanced understanding of a wide range of qualitative research methods applicable in different business environments.
- collect qualitative data using a variety of research techniques.
- design probability and non-probability samples for conducting qualitative research.
- analyse and evaluate qualitative data.
- design research proposals that are business useful, relevant, practical and integrated with the business environment.