Offered
Gippsland First semester 2008 (Day)
Gippsland First semester 2008 (Off-campus)
Sunway First semester 2008 (Day)
Singapore First semester 2008 (Off-campus)
Synopsis
As for COM2423.
Objectives
On successful completion of this unit students will be able to:
- demonstrate a developed grasp of the social conditions, material practices, products and outcomes of various media;
- demonstrate an awareness of the connections between communications technologies and the formation of audiences, citizens and communities;
- utilise the understandings in Objectives 1 and 2 to describe and analyse historical, current and likely future trends in audience formations;
- identify and evaluate a range of theoretical approaches to understanding audiences;
- demonstrate sound knowledge of some audience research techniques, issues and choices; and
- utilize the understandings in Objectives 4 and 5 to design a research project.
Assessment
Participation in online discussion group (500 words): 10%
Research design proposal (2000 words): 50%
Exam (2 hours): 40%
Students taking this unit at Level 3 will be expected to demonstrate a more sophisticated understanding of research paradigms for the research design assignment. They will be expected to demonstrate (in their online postings and in the exam) a more sophisticated understanding of Objectives 1, 2 and 3.
Contact hours
2 hours (1 x 2 hour seminar) per week
Prerequisites
COM1010 and COM1020 or equivalents
Prohibitions
GSC3402, GSC3423, COM2423
