Leader: Mr Brendan Sweeney

Offered

Caulfield Second semester 2008 (Day)
Prato Summer semester B 2008 (Day)

Synopsis

The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and new marketing practices. The unit places the laws controlling unfair and anti-competitive practices within the wider economic context.

Objectives

The learning objectives of this unit are to:

• Identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies;
• Identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas;
• Identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution;
• Critically evaluate a contemporary marketing law development and write a research paper on the topic.

Assessment

Within semester assessment: 30%
Examination (3 hours, open book): 70%