Leader: Dr Janine Pascoe

Offered

Clayton First semester 2008 (Day)

Synopsis

The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.

Objectives

The learning objectives of this unit are to:

• Identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies;
• Identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas;
• Identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution;
• Develop an ability to research and critically evaluate developments in marketing law.

Assessment

Within semester assessment: 30%
Final examination (3.5 hours, open book): 70%

Contact hours

Two 1-hour lectures and one 1-hour tutorial per week

Prerequisites

BTC1110 or BTC2110 or equivalent