Offered

Caulfield First semester 2008 (Evening)

Synopsis

In examining a range of concepts about the nature of competition, competitive advantage and competitive strategy; the unit is intended to provide a theoretical framework for the study of specific, current issues in competitive advantage which form the basis of the second subject in this area, AFF5401 (Issues in competitive advantage II).

Objectives

The learning goals associated with this unit are to:

• understand the role of competitive advantage and how this relates to the development of an organisation's strategic positioning and strategy
• recognise the need for concern with the concepts of competitive advantage in an increasingly challenging and changing business environment
• identify the many areas of the market and firm's activities from which a competitive advantage may originate
• appreciate that in a dynamic business environment, the factors which confer a positive advantage may change quickly
• examine a range of current issues which are seen as relevant to winning and maintaining a competitive advantage.

Assessment

Within semester assessment: 60%
Examination (3 hours): 40%