Monash University Handbooks 2008

AFF5070 - Strategic policy and entrepreneurship

6 points, SCA Band 3, 0.125 EFTSL

Postgraduate Faculty of Business and Economics


Caulfield First semester 2008 (Evening)


The nature of entrepreneurship and strategic policies in exploiting new venture opportunities. The processes of starting up and developing new ventures in small and large organisations; examining the role of effective marketing research for new ventures and products; appropriate managerial and marketing strategies; devising business plans and their implementation; financing the venture; and the management of material, human and financial resources in successful enterprises.


The learning goals associated with this unit are to:


Within semester assessment: 100%

Contact hours

3 hours per week



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