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Monash University

Public relations - Faculty of Arts

Offered by the School of Humanities, Communications and Social Sciences

Public relations is about building and maintaining relationships for the mutual benefit of those involved in the relationship. Essentially, it is concerned with relationships between organisations and people who are somehow mutually involved with these organisations. This course will not only equip students with the techniques and tactics to work in an area that has become a major branch of organisational functioning, but also provide them with the analytical tools to reflect on the functions and roles of public relations in modern day organisations and the society as a whole.

Today, every worthwhile organisation understands the value of public relations and the critical role it plays in organisational survival. In this course, students will be introduced to the challenging and rewarding calling of building organisation-public relationships in an era of instantaneous global communication. It will provide students with the necessary tools to work in any position where the concern is with building a meaningful relationship between an organisation and the people it depends on for survival.

For information on the units required for a major or minor in public relations, refer to the `Areas of study' section on the Arts faculty website at http://www.arts.monash.edu.au/current/coursework/study-areas/.

Relevant courses

For units prefixed PRL:

  • Diploma in Arts (Communications)
  • Bachelor of Arts (and associated double degrees)
  • Bachelor of Arts (Communication) (and associated double degrees)
  • Bachelor of Arts (Journalism) (and associated double degrees)
  • Bachelor of Arts (Journalism)/Diploma of Professional Writing and Editing

For units prefixed PRJ - please note a quota applies to these units:

  • Bachelor of Arts (Journalism) at Caulfield
  • Bachelor of Communication

Contact details

Inquiries (Gippsland): Room 283, building 2W; Telephone +61 3 9902 6339; Email humcass.info@arts.monash.edu.au or visit http://www.arts.monash.edu.au/humcass.