Master of Tourism

Course code: 3067 ~ Course abbreviation: MTour ~ Total credit points required: 72 ~ 1.5 years full-time, 3 years part-time ~ Managing faculty: Arts

Study mode and course location

On-campus (Caulfield)*

*Some classes are taught in Melbourne Central Business District

Course description

The Master of Tourism is a broad-based multidisciplinary program with strong international and industry links, specifically designed to equip students with the skills required to develop a career in the tourism (or associated) industry. It seeks to provide students with a strategic understanding of how the industry operates and how academic theories are applicable to it. Unit areas covered in the program include marketing and international marketing, cultural tourism, development and planning, information technology, environmental studies, research techniques, cross-cultural and regional studies, and communications.

Course objectives

Students successfully completing this course will have: 1. a sound knowledge of diverse aspects of the academic discipline; 2. an understanding of the world view of the field of study; 3. a critical appreciation of the secondary literature in the field of study; 4. a familiarity with many of the key texts and cultural products pertaining to the field of study; 5. advanced reading and communication skills, both written and verbal; 6. advanced analytical skills; 7. a grasp of research methodology and ethics, and an ability to undertake a small, independent research project in one of the disciplines represented in the program.

Minimum pass grade

To graduate with the Masters, students must gain a credit (60 C) or above in core units and a minimum credit average overall.

Course structure

Students complete 72 points, including 36 points of core units and 12 points of electives at level 4 and one 12 point core and 12 points of electives at level 5, chosen from the list below:

All units are 12 points unless otherwise stated.

Course requirements

Level 4 core units

ATM4010 Tourism industry and marketing
ATM4120 Sustainable tourism development and planning
ATM4141 Cultural tourism and special events

Level 4 electives

ATM4020 Ecotourism management
ATM4060 Contemporary issues in tourism
COM4006 New communications media
other approved units from within the faculties of Arts, Business and Economics, and Information Technology

Level 5 core unit

ATM 5090 Applied industry research

Level 5 electives

ATM5020 Ecotourism management
ATM5100 Industry internship
AUS5000 Research project
COM5006 New communications media
other units from the faculties of Arts, Business and Economics, and Information Technology with approval from the course coordinator.

Alternatively, students may, with the approval of the course coordinator, take ATM5500 Industry research thesis (24 points).

International exchanges

Students are encouraged to undertake part of their studies overseas in order to broaden their understanding of the international market. Students pay only their Monash tuition costs and student amenities fees. Additionally, students who are accepted will qualify for a scholarship from the Monash Abroad office to help with their travel expenses. The exchanges are specifically designed for those students who have a particular interest in international marketing but are available to all students. Exchanges are available with the following universities: Uppsala University (Sweden), London Metropolitan University (UK), Estonian Business School (Estonia). Approval must be obtained from the course coordinator and the faculty well before departure.

Exit points

Students who have completed 24 points of the Master of Tourism may apply to exit with a Graduate Certificate of Arts. Students who have completed 48 points of the Master of Tourism apply to exit with a Graduate Diploma in Tourism.

Course coordinators

Dr Vicki Peel and Jeff Jarvis