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PUB4010 - Selling the book and Publication Rights

12 points, SCA Band 1, 0.250 EFTSL

Postgraduate Faculty of Arts

Leader: Nick Walker and David Dunstan


City Second semester 2007 (Evening)


The Australian publishing industry is both a large national industry and a significant part of a massive global industry. Australian publishers, printers and booksellers participate in an international book trade in which rights to books and electronic products are both produced and bought and sold for publication in different countries and different languages. This unit examines the commercial operation and dynamics of publishing in a globalised environment


  1. an understanding of the dynamics and processes of the Australian book trade
  2. An understanding of the Australian book trade in its international context.
  3. An understanding and capacity to analyse established and emerging methods of book and e-book marketing and selling
  4. Developed basic skills in copywriting and the negotiation of sales rights.


Tutorial essay and presentation (1500 words): 20%
Practical Exercises (3000 words): 30%
Long Essay (3000) words): 30%
Examination (1500 words): 20%

Contact hours

2 hours (1 x 2 hour seminar) per week plus additional site visits and guest lectures.