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Gippsland Second semester 2007 (Day)
Gippsland Second semester 2007 (Off-campus)
Singapore Second semester 2007 (Off-campus)
This unit is meant to equip students with both the conceptual and practical tools necessary for conducting research and planning campaigns. Students will gain an understanding of social processes and the motivation of people while learning how to use appropriate tools and methods for conducting and interpreting public relations research. The unit will also introduce students to planning techniques with opportunities to put those techniques to practical use. Students will learn the techniques and strategies for developing, presenting and executing a wide-range of public relations campaign plans in an efficient manner.
On successful completion of this subject students should be able to:
Research Project (1500 words): 30%
Campaign plan (1500 words): 30%
Exam (1500 words): 30%
Research Project (1500 words): 30%
Campaign plan (1500 words): 30%
Exam (1500 words): 30%
3 hours (1 x 1 hour lecture and 1 x 2 hour tutorial) per week