Monash home | About Monash | Faculties | Campuses | Contact Monash |
Staff directory | A-Z index | Site map |
Gippsland First semester 2007 (Day)
Gippsland First semester 2007 (Off-campus)
Singapore First semester 2007 (Off-campus)
This unit is meant to equip students with both the conceptual and practical tools necessary for managing an organisation's communication in a strategic manner. It discusses the nature of crises and opportunities and how these relate to organisational survival. Offers students the necessary knowledge and tactics in how to use communication tools to bring about harmony for the benefit of organisations and their publics.
On successful completion of this subject students should be able to demonstrate:
Strategic Management Plan (1500 words): 30%
Exam (2500 words): 50%
Strategic management plan (1500 words): 30%
Exam (2500): 50%
3 hours (1 x 1 hour lecture and 1 x 2 hour tutorial) per week
PRL1001 and PRL1002 or equivalents.