PRL1001 - Foundations of Public Relations

Leader: Dr Kwamena Kwansah-Aidoo

Offered

Gippsland First semester 2007 (Day)
Gippsland First semester 2007 (Off-campus)
Singapore First semester 2007 (Off-campus)

Synopsis

Introduction to the theory and practice of public relations. Economic, social, ethical, legal and theoretical basis of the field. Critical analyses of the roles and responsibilities of public relations people in organisational and societal settings. Public relations processes in organisational and societal contexts.

Assessment

Essay (1200 words): 20%
Folio Project (2000 words): 40%
Exam (1300 words): 30% Tutorial attendance and participation/presentation: 10% Essay (1300 words): 30%
Folio Project (2000 words): 40%
Exam (1300 words): 30%

Contact hours

3 hours per week

Prohibitions

GSC1001, GSC2410, MKW2221, PRL2003