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PRL1001 - Foundations of Public Relations

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate Faculty of Arts

Leader: Dr Kwamena Kwansah-Aidoo


Gippsland First semester 2007 (Day)
Gippsland First semester 2007 (Off-campus)
Singapore First semester 2007 (Off-campus)


Introduction to the theory and practice of public relations. Economic, social, ethical, legal and theoretical basis of the field. Critical analyses of the roles and responsibilities of public relations people in organisational and societal settings. Public relations processes in organisational and societal contexts.


Essay (1200 words): 20%
Folio Project (2000 words): 40%
Exam (1300 words): 30% Tutorial attendance and participation/presentation: 10% Essay (1300 words): 30%
Folio Project (2000 words): 40%
Exam (1300 words): 30%

Contact hours

3 hours per week


GSC1001, GSC2410, MKW2221, PRL2003