Skip to content | Change text size

PPR3702 - Creating a multimedia enterprise

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate Faculty of Art and Design


Not offered in 2007


This unit aims to give students an outline of the basic business skills which are needed to maintain a career in the multimedia industry and to manage and run a multimedia business. It provides students with a broad overview of the nature of the multimedia industry and the sort of companies, which occupy it.


On completion of this unit, students will: 1 the nature of the multimedia industry, the sorts of businesses of which it is comprised, and the employment opportunities it offers; 2 the issues which need to be addressed in establishing and managing a successful multimedia development company; 3 basic business techniques used in the assessment of the commercial viability of development proposals; have an understanding of: 4 the business environment within which multimedia companies operate; 5 how to go about setting up and running a small multimedia development company; 6 how to go about determining the commercial viability of a multimedia development project; have the skills to: 7 identify and perform the basic business tasks needed to establish a small business; 8 carry out a feasibility analysis of a multimedia development proposal; have developed attitudes which allow them to: 9 participate effectively in the establishment and day-to-day operation of a small multimedia development company; 10 take a realistic commercial approach to the assessment of the viability of a multimedia development proposals.


Examination: 60%
Assignments: 40%

Contact hours

4 hours for lectures/seminars/tutorials and 8 independent study hours