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MKX9170 - Pharmaceutical and healthcare product buying

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Mr Andrew Cavanagh


Parkville Summer semester B 2007 (Off-campus)
Parkville Summer semester B 2007 (On-campus)


This unit provides students with an understanding of the theories, concepts and practices that underpin the buying function in general and in the pharmaceutical and healthcare industry in particular. The unit is designed to respond to the needs of leading players in the pharmaceutical industry and its peak body representatives. In order to be effective sales professionals it is necessary to understand the product buying function in detail.


The learning goals associated with this unit are to:


Group and individual assignments: 60%
Examination (2 hours) 40%

Contact hours

39 hours contact hours.


Students must be enrolled in course code 3464.


Students must have passed VCD1202, VCD1201 or MKX9180.