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MKX9040 - Media audience research

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Ms Irene Powell


Caulfield First semester 2007 (Off-campus)
Caulfield First semester 2007 (On-campus)


This unit will cover the purpose, methodology, application and management by media companies and advertising/media agencies of audience research for the selling and buying of media space and time for television, radio, newspapers, magazines and other media.


The learning goals associated with this unit are to:


Assignment(s): 30%
In-class test (2 hours): 20%
Examination (3 hours): 50%

Contact hours

One week block