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MKX9021 - Media customer relationship development

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Ms Irene Powell


Caulfield First semester 2007 (Off-campus)
Caulfield First semester 2007 (On-campus)


This unit will provide a background on the theory of business to business sales techniques and customer relationship building and management within a sales team environment. It will then demonstrate how this is applied in the media sales industry by a range of different companies.


The learning goals associated with this unit are to:


Assignment(s): 60%
Examination (2 hours): 40%

Contact hours

One week block