MKX9010 - Introduction to the media sales environment

Leader: Ms Irene Powell

Offered

Caulfield First semester 2007 (Off-campus)
Caulfield First semester 2007 (On-campus)

Synopsis

This subject will cover the structure, organisations, revenue base and regulatory environment of Australian media.

Objectives

The learning goals associated with this unit are to:

• describe the ownership, structure and revenue sources of Australian media and its relationship with the advertising industry and commercial marketers
• compare and contrast the industry associations in public and self-regulation of the industry
• assess the current and evolving technology of the media industry on delivery, production, management, customer and supplier interfaces
• analyse how each medium markets itself through understanding the customer, pricing, delivery and competitive positioning of each medium.

Assessment

Assignment(s): 60%
Examination (3 hours): 40%

Contact hours

One week block