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MKX5760 - Nonprofit and social marketing

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Dr Jan Brace-Govan


Caulfield Summer semester A 2007 (On-campus)


The aim of this unit is to explore the similarities, difference and challenges for marketing in social and political marketing, government and education marketing, arts and culture marketing using examples from Australia and around the world. An interactive seminar approach gives students the opportunity to develop an in-depth appreciation of specific areas. In this very diverse sector, commercially derived marketing concepts have played an important role, but marketing also faces some special challenges here. The focus will be on the unique features of nonprofit marketing and the role of social marketing concepts.


The learning goals associated with this unit are to:


Examination (2 hours): 30%.

Contact hours

Three hour class contact per week or equivalent.


MKX9160 or equivalent and an additional 18 credit points at graduate level