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MKX4900 - Independent research project

24 points, SCA Band 2, 0.500 EFTSL

Undergraduate, Postgraduate Faculty of Business and Economics

Leader: Associate Professor Chris Dubelaar


Caulfield Full year 2007 (Day)
Clayton Full year 2007 (Day)


A major research project applying the procedures and techniques learned in MKF4030. Students prepare and write a report in such a way to pave the way for a higher academic degree in marketing or management or a career in business.


The learning objectives of this unit are to:


Research report (20,000 words) assessed by two examiners (not including the student's supervisor): 100%

Contact hours

No formal classes


Enrolment in the BBus(Hons) program