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MKX4060 - Marketing research practice

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Dr David Stewart


Caulfield Winter semester 2007 (On-campus)


The aim of this unit to provide students with knowledge regarding practical and professional issues surrounding the conduct of academic research in Marketing. This unit is designed to fill the gaps between theoretical knowledge and practice and provide for skills in identifying and formalizing research problems, preparing literature based arguments, understanding philosophical stances in marketing research, as well as issues surrounding data management, dissemination, project specification and ethics.
Upon successful completion of this unit students will:


Case analysis (2000 words): 30%
Written assignment (3000 words): 30%
Research proposal (3000 words): 30%
Endnote file submission: 10%

Contact hours

3 hours per week