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MKX3200 - Sport marketing and sponsorship

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Associate Professor Francis Farrelly


Caulfield First semester 2007 (Day)
Clayton Second semester 2007 (Day)
Peninsula First semester 2007 (Day)


The unit introduces the omnipresence of sport in Australian society, the interconnectedness of sport and business, particularly marketing, and those factors that differentiate sport marketing from mainstream marketing. The unit will draw on the rapidly expanding body of literature on sport marketing and sponsorship. Students will also be introduced to the most current marketing concepts and their relevance to sport marketing and sponsorship. Students will develop an appreciation of sport sponsorship as a co-marketing alliance.


The learning objectives of this unit are to:


Assignments 60%
Examination (2 hours): 40%

Contact hours

3 Hours class contact or equivalent per week


MKF1120 or MKW1120 or MKC1200 and MKF2111 or MKC2110 or MKW2402 or equivalent in undergraduate degree program.