MKX1500 - Retail management principles

Leader: Mr Michael Morrison

Offered

Caulfield First semester 2007 (Day)

Synopsis

An overview of retailing from a management perspective. The development of retailing; the Australian retail industry and its environment; merchandising planning, control and distribution; pricing merchandise; selling and sales promotion; store location, layout and presentation.

Assessment

On-campus - Assignment(s): 60%
Examination (2 hours): 40%

Contact hours

3 Hours class contact or equivalent per week