MKW3381 - Retail case studies

Leader: Mr Michael Morrison

Offered

Not offered in 2007

Synopsis

Study of a series of retail business cases enabling students to analyse and evaluate retail strategies, management issues and business performance; implementation issues and the integration of all business functions (financial, marketing, human resources, operations and logistics).

Assessment

Case study reports (10,000 words): 100%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

MKF1500