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MKW3231 - Public relations consulting

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics


Berwick First semester 2007 (Day)


The operation of specialist PR consultancies, and PR units within organisations (business, government departments and non-profit organisations). Through consideration of a range of such situations, students will be able to demonstrate their ability to utilise knowledge and skills developed in earlier subjects towards the effective and efficient management of such units and the issues with which they deal.


The learning objectives of this unit are to:


Assignment(s): 70%
Examination (2 hours): 30%

Contact hours

3 Hours class contact or equivalent per week


MKW2251, MKW2252