MKW3141 - Issues in competitive advantage

Leader: Mr David Fouvy

Offered

Peninsula Summer semester A 2007 (Day)

Synopsis

This unit is designed to sensitise students to the issues that affect a firm's ability to compete effectively, and from which competitive advantage is derived.

Objectives

The learning objectives of this unit are to:

• identify and interpret the trends and challenges created by an increasingly competitive and dynamic business/organisational environment;
• analyse an organisation, taking account of its external environs and identify activities from which competitive advantage may originate;
• critically assess the strengths and weaknesses of the main competitive advantage theoretical perspectives and make recommendations how an organisation may develop its competitive advantage;
• create and design strategies for specific organisations to build sustainable competitive advantage using a range of current issues that take into account the dynamic external environment and the organisations skills and resources.

Assessment

Assignment(s): 60%
Examination (2 hours): 40%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

AFW1001, BTW1200, MKW1120