MKW2600 - Tourism marketing

Leader: Ms Maureen Griffiths

Offered

Berwick Second semester 2007 (Day)

Synopsis

An in-depth analysis of the marketing techniques that can be applied to the tourism sector.

Objectives

The learning objectives of this unit are to:

• recognise the importance of marketing to the tourism sector;
• identify the marketing methods employed by the tourism sector;
• distinguish between marketing a service and a physical good;
• analyse the marketing strategies, including segmentation, employed by the tourism sector.

Assessment

Assignments: 50%
Examination (2 hours): 50%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

MKW1120 or MKF1120

Prohibitions

MKW1600