MKW2252 - Crisis and risk communication

Offered

Berwick Second semester 2007 (Day)

Synopsis

The dynamics of issues management, risk communication and crisis management in internal and external environments. Research tools and methods to assess stakeholder views and values, both for strategic planning and campaign evaluation purposes. How communication technologies can support or impede communication management.

Objectives

The learning objectives of this unit are to:

• identify issues and crises;
• understand and explain the role and purposes of issue identification to modern organisations;
• critically analyse information relating to issues or crises;
• develop plans to manage the issues and crises;
• conduct appropriate literature searches.

Assessment

Assignment(s): 60%
Examination (3 hours): 40%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

MKW2251