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MKW2221 - Public relations principles and practice

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Mr Peter Scholem


Berwick Second semester 2007 (Day)


The primary aim of this unit is to introduce students to the range and depth of contemporary theory and practice of public relations in an organisational setting.
Applications of stakeholder theory and communication theory. The contributions which public relations can make to an organisation's performance.


The learning objectives of this unit are to:


Assignment(s): 60%
Participation: 10%
Examination (2 hours): 30%

Contact hours

3 Hours class contact or equivalent per week


GSC1901 and MKW1220 (Arts Students undertaking courses 0002 and 1275)