MKF5301 - Minor thesis

Offered

Caulfield First semester 2007 (Off-campus)
Caulfield Second semester 2007 (Off-campus)

Synopsis

A research report in an advanced area of interest applying the knowledge, concepts, tools and techniques acquired in other units in the program to a business-oriented research project.

Objectives

The learning goals associated with this unit are to:

• identify and conduct supervised independent research in an appropriate area of interest to academic marketers
• critically evaluate the literature relevant to the selected area of interest
• broaden and deepen understanding of research methods in marketing
• contribute to marketing knowledge.

Assessment

Thesis (20,000 words): 100%

Contact hours

No formal classes

Prerequisites

Must have passed 36 credit points at levels 4000, 5000 or 9000 series units offered by Department of Marketing