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MKF3531 - International marketing

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Mr Brian Imrie


Caulfield Second semester 2007 (Evening)


Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.


The learning objectives of this unit are to:


Assignment(s): 60%
Examination (2 hours): 40%

Contact hours

3 Hours class contact or equivalent per week


MKF1120 or MKW1120