MKF3531 - International marketing

Leader: Mr Brian Imrie

Offered

Caulfield Second semester 2007 (Evening)

Synopsis

Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.

Objectives

The learning objectives of this unit are to:

• explain the issues facing the global marketplace and their influence on strategic marketing decision-making especially in the functional areas of marketing;
• critically analyse the volatile and changeable nature of international markets and be able to apply marketing theories and knowledge accordingly;
• evaluate the issues associated with market entry and the impact on long term survival in a target international market;
• critically assess alternative market entry strategies and their relative value in different markets;
• formulate marketing plans for international operations especially in the Asia-Pacific region.

Assessment

Assignment(s): 60%
Examination (2 hours): 40%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

MKF1120 or MKW1120