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MKF3521 - International study program in marketing

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Mr Ian Walker


Caulfield Summer semester A 2007 (Day)


This unit is offered to students who have completed eight six point units of which two must be from the field of Marketing. This unit comprises the coursework component of the International Study Program. The program is designed to expose students to the thinking of some of the world's leading marketers. Students are expected to understand the critical factors associated with marketing in and international arena such as culture, marketing communication, branding, sponsorship, globalisation, research, e-marketing, customer services and retailing. Students enrolling in this unit must meet the cost of their own travel.


The learning objectives of this unit are to:


Assignment(s): 40%
Examination (3 hours): 60%

Contact hours

156 hours, 39 contact hours (5-day block) 117 private study, face to face contact, preparation and participation in company visits


Must have passed 8 units, including at least 2 units from the Department of Marketing