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MKF3500 - Survey data analysis

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Professor Felix Mavondo


Caulfield Second semester 2007 (Day)


Introduction to multivariate statistical techniques for the analysis of survey data and models to analyse the discrete choice behaviour of individuals. Topics include multivariate analysis of variance, principal components analysis, factor analysis, correspondence analysis and models of discrete choice behaviour. Statistical software and case studies will be utilised during this unit and students will apply the techniques to a variety of practical problems.


The learning objectives of this unit are to:


Two written assignments (computing and report): 40%
Examination (2 hours): 60%

Contact hours

3 hours class contact or equivalent per week


ETX2111 or ETX2121


ETC3500, ETF3500, MKC3500