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MKF3301 - Services marketing

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Offered

Not offered in 2007

Synopsis

An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing.

Objectives

The learning objectives of this unit are to:

Assessment

Assignment(s): 40%
Tutorial assessment: 10%
Examination (2 hours): 50%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

MKF1120 or MKW1120 and 7 other first-year units