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MKC3451 - Stakeholder analysis in marketing

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Mr Peter Scholem


Clayton Second semester 2007 (Day)


Organisations typically have many different stakeholders and more often than not, meeting the needs of one stakeholder group may disadvantage another. This unit provides students with a theoretical and applied understanding of the concepts and applications of stakeholder marketing, equipping them to undertake stakeholder analysis and to develop appropriate stakeholder responses. This unit is suitable for students from a wide range of disciplines.


Assignments: 35%
Presentation and discussion: 15%
Examination: (3 Hours): 50%

Contact hours

Three hour class contact or equivalent.


The completion of 72 credit points of study.