MKC3300 - Marketing law

Leader: Dr Janine Pascoe, Mr Peter Scholem

Offered

Clayton First semester 2007 (Day)

Synopsis

The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.

Assessment

Assignment (2500 words): 30%
Final examination (open-book, 3.5 hours): 70%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

BTC1110 or BTC2110 and MKC1200

Prohibitions

BTC3300