MGX9830 - Food business strategy and implementation

Leader: Dr Lawrie Dooley

Offered

Peninsula Second semester 2007 (Off-campus)

Synopsis

This unit provides an introduction to the strategic business analysis of the food industry. Strategic context of the Australian food industry. Stakeholder analysis. Methods of strategic analysis in the value chain context. Strategies of world leading food retailers and manufacturers. Implementation issues and strategies

Objectives

The learning goals associated with this unit are to:

• develop in-depth knowledge of the strategic context of the Australian food industry
• gain insight into strategies of world leading food retailers and manufacturers
• acquire knowledge of strategic stakeholder analysis
• apply tools and techniques to analyse alternative business strategies in the food industry
• apply analytical methods to facilitate strategy implementation within a value chain context.

Assessment

Assignment 1 (5000 words): 50%
Assignment 2 (3000 words): 30%
Individual presentation: 20%

Off Campus Attendance Requirements

Off-campus with residential block