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MGX5560 - Case studies in services management

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Dr Linda McGuire


Not offered in 2007


This unit examines issues in services management. The objective is for students to identify and think critically about strategy problems services. Case method is used to enable students to apply theories, and critically reflect on the application of analytical techniques to strategy problems.


The learning goals associated with this unit are to:


On-campus: Syndicate group case: 40%
Project or case report (4000 words): 60%. Off-campus: Individual presentation and commentary: 40%
Project or case report (4000 words): 60%


Students must have completed 24 points at 9000-level.