MGX5560 - Case studies in services management

Leader: Dr Linda McGuire

Offered

Not offered in 2007

Synopsis

This unit examines issues in services management. The objective is for students to identify and think critically about strategy problems services. Case method is used to enable students to apply theories, and critically reflect on the application of analytical techniques to strategy problems.

Objectives

The learning goals associated with this unit are to:

• identify and explain services management concepts and theories
• apply concepts and techniques to analyse particular cases
• research and evaluate information to analyse particular cases
• identify and evaluate strategic issues and recommend actions in particular cases
• integrate and effectively communicate analysis in presentations and reports.

Assessment

On-campus: Syndicate group case: 40%
Project or case report (4000 words): 60%. Off-campus: Individual presentation and commentary: 40%
Project or case report (4000 words): 60%

Prerequisites

Students must have completed 24 points at 9000-level.