MGW3601 - Tourism planning and development

Leader: Mr Glen Croy

Offered

Berwick First semester 2007 (Day)

Synopsis

An introduction to the planning process, approaches to tourism planning, planning analysis and synthesis, tourism policy and plan formulation, forms of tourism development, planning the institutional elements of tourism, tourism plan implementation.

Objectives

The learning objectives of this unit are to:

• comprehend regional planning and project management;
• analyse the macro and micro context of tourism planning;
• analyse tourism systems and industry structure;
• apply resource management techniques to tourism planning;
• deconstruct internal tourism business planning.

Assessment

Individual assignment (2000 words): 20%
Individual assignment (4000 words): 40%
Examination (2 hours): 40%

Contact hours

3 hours class contact

Prerequisites

MGW1501, MGW2501