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MGW3352 - Service operations management

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Dr Andrew O'Loughlin


Gippsland First semester 2007 (Day)
Gippsland First semester 2007 (Off-campus)
Hong Kong First semester 2007 (Off-campus)
Singapore First semester 2007 (Off-campus)


An introduction to the service concept, service operations management and the role of operations in business strategy. Management processes and systems are introduced to cover structuring the service enterprise (the service delivery system, facility location and layout), and managing service operations (quality and productivity, queueing, facilitating goods, capacity and demand).


The learning objectives of this unit are to:


On-campus and off-campus: Individual assignment (2500 words): 20%
Individual assignment (2500 words): 20%
Examination (3 hours): 60%

Contact hours

3 hours class contact