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MGW3121 - International business strategy

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Mr Max Coulthard


Gippsland Second semester 2007 (Off-campus)
Hong Kong Second semester 2007 (Off-campus)
Malaysia Second semester 2007 (Day)
Peninsula Second semester 2007 (Day)
Singapore Second semester 2007 (Off-campus)


This unit will concentrate on the nature and need for international strategy; the internationalisation process; the context of international strategy; regional strategy; the dynamics of international competition; role of culture in international strategy; corporate control of global corporations and strategic forms of multinational corporations (MNCs); international strategy in services; modes and patterns of international expansion and the management of international strategic cooperation; international strategy and learning; MNCs political strategies; international strategy process and success of international strategies; managing supply chain in the international arena.


The learning objectives of this unit are to:


On campus: Tutorial participation: 10%
Individual assignment (2000 words): 20%
Individual assignment (2000 words): 20%
Examination (3 hours): 50%. Off-campus: Individual assignment (2500 words): 25%
Indiviual assignment (2500 words): 25%
Examination (3 hours): 50%

Contact hours

3 hours class contact