MGW3121 - International business strategy

Leader: Mr Max Coulthard

Offered

Gippsland Second semester 2007 (Off-campus)
Hong Kong Second semester 2007 (Off-campus)
Malaysia Second semester 2007 (Day)
Peninsula Second semester 2007 (Day)
Singapore Second semester 2007 (Off-campus)

Synopsis

This unit will concentrate on the nature and need for international strategy; the internationalisation process; the context of international strategy; regional strategy; the dynamics of international competition; role of culture in international strategy; corporate control of global corporations and strategic forms of multinational corporations (MNCs); international strategy in services; modes and patterns of international expansion and the management of international strategic cooperation; international strategy and learning; MNCs political strategies; international strategy process and success of international strategies; managing supply chain in the international arena.

Objectives

The learning objectives of this unit are to:

• describe the concepts and use basic tools for competitive analysis and strategic planning in the international environment;
• identify strategies for SMEs and multinational organisations to operate in a global setting;
• analyse the opportunities and risks involved in international strategic management and evaluate the impact different modes of foreign operations have on the internationalising organisation;
• describe the influence of various stakeholders on the internationalising firm;
• identify how internal operations impact on the internationalisation process.

Assessment

On campus: Tutorial participation: 10%
Individual assignment (2000 words): 20%
Individual assignment (2000 words): 20%
Examination (3 hours): 50%. Off-campus: Individual assignment (2500 words): 25%
Indiviual assignment (2500 words): 25%
Examination (3 hours): 50%

Contact hours

3 hours class contact

Prerequisites

MGW2351