MGW3100 - Festival and event management

Leader: Dr Warwick Frost

Offered

Berwick Second semester 2007 (Day)
Peninsula Second semester 2007 (Day)

Synopsis

This unit considers festivals and events as important and growing sectors of the tourism industry. Major topics include the nature, scale and scope of festivals and events, their economic impact and the importance of research and planning for their successful operation. Consideration is given to their social and environmental impacts and strategies for minimising any negative effects

Objectives

The learning objectives of this unit are to:

• analyse the conceptualisation of an event;
• identify the different meanings and impacts of events;
• distinguish the role of stakeholders in event planning and management;
• analyse operational issues in the planning of an event.

Assessment

Two assignments (each 2500 words): 60% Examination (2 hours): 40%

Contact hours

3 hour class contact

Prerequisites

72 credit points of study