MGW2521 - Tourism attractions and management

Leader: Dr Warwick Frost

Offered

Berwick First semester 2007 (Day)

Synopsis

This unit examines the management of tourist attractions. Topics include conceptualisation and planning, theme parks, heritage attractions, interpretation, authenticity, visitor impacts, seasonality and co-operative marketing.

Objectives

The learning objectives of this unit are to:

• identify the range and diversity of tourism attractions;
• explain and analyse theories of authenticity and dissonance to attractions;
• distinguish and analyse models and theories of tourist motivation;
• analyse tourist expectations and drivers of satisfaction;
• explain and critique tourist decision-making, experience and on-site behaviour.

Assessment

Individual assignment (2500 words): 30%
Individual assignment (2500 words): 30%
Examiniation (2 hours): 40%

Contact hours

3 hours class contact

Prerequisites

MGW2501