MGC3230 - Services management

Leader: Dr Linda McGuire

Offered

Not offered in 2007

Synopsis

This unit introduces students to the language, concepts and theories of services management. Students are required to apply critical thinking and research skills to strategic problem solving in services cases. Frameworks and tools for strategic analysis of services are examined and applied to contemporary Australian cases. The emphasis is on research, analysis and critical thinking skills to evaluate strategy for service organisations. The objective is to develop students' skills in independent strategic thinking.

Objectives

The learning objectives of this unit are to:

• identify and explain services management concepts and theories;
• apply concepts and techniques to analyse particular cases;
• research and evaluate information to analyse particular cases;
• identify and evaluate strategic issues and recommend actions in particular cases;
• integrate and effectively communicate analysis in presentations and reports.

Assessment

Individual Assignment (2000 words): 20%
Group presentation: 20%
Examination (3 hours): 60%

Contact hours

Three hours of class contact

Prerequisites

Any two second-year management units

Prohibitions

MGW2332