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MGC3230 - Services management

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Dr Linda McGuire


Not offered in 2007


This unit introduces students to the language, concepts and theories of services management. Students are required to apply critical thinking and research skills to strategic problem solving in services cases. Frameworks and tools for strategic analysis of services are examined and applied to contemporary Australian cases. The emphasis is on research, analysis and critical thinking skills to evaluate strategy for service organisations. The objective is to develop students' skills in independent strategic thinking.


The learning objectives of this unit are to:


Individual Assignment (2000 words): 20%
Group presentation: 20%
Examination (3 hours): 60%

Contact hours

Three hours of class contact


Any two second-year management units