Skip to content | Change text size

MGC2110 - Principles of strategic management

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Dr Linda McGuire


Clayton First semester 2007 (Day)


This unit introduces students to the language, concepts and theories of strategic management. Different perspectives on the nature of strategic management lead to competing theories and debates about what enterprises should do to sustain and improve performance. Students are introduced to key debates in the strategic literature and the practical implications for problem solving in order to develop their skills in critical thinking.


The learning objectives of this unit are to:


Individual assignment: 2000 words (20%)
Group assignment: 2000 words (20%)
Examination 3 hours: 60%

Contact hours

Three hours of class contact