MGC2110 - Principles of strategic management

Leader: Dr Linda McGuire

Offered

Clayton First semester 2007 (Day)

Synopsis

This unit introduces students to the language, concepts and theories of strategic management. Different perspectives on the nature of strategic management lead to competing theories and debates about what enterprises should do to sustain and improve performance. Students are introduced to key debates in the strategic literature and the practical implications for problem solving in order to develop their skills in critical thinking.

Objectives

The learning objectives of this unit are to:

• identify and explain strategic management issues;
• identify and explain different perspectives on strategic management issues;
• compare and assess the arguments and evidence supporting different theories of strategic management;
• illustrate and explain the practical implications of different theories of strategic management;
• critically examine and illustrate strategic issues in debates and essays.

Assessment

Individual assignment: 2000 words (20%)
Group assignment: 2000 words (20%)
Examination 3 hours: 60%

Contact hours

Three hours of class contact

Prerequisites

MGC1010