MBA5100 - New venture business planning project

Leader: Associate Professor Peter Reed

Offered

Caulfield First semester 2007 (Day)

Synopsis

This unit is a part of a professional track specialization for MBA
students and other faculty and university postgraduate students in the
area of entrepreneurship and innovation. In this unit students will
develop a business plan for an actual project that has the potential for
commercialisation.

Objectives

The learning goals associated with this unit are to:

• demonstrate an ability to apply a broad range of knowledge and understanding of key business theories, concepts, tools and techniques in a business planning context for a new venture
• demonstrate an ability to analyse, synthesize and evaluate a new business opportunity and to develop appropriate recommendations in the form of a consulting report
• further enhance communication, inter-personal, problem solving and critical thinking capabilities.

Assessment

Business Plan (5000 words): 100%

Contact hours

3 contact hours - Semester 1 and 2 - on-campus Caulfield

Prerequisites

MBA9051, MBA9006, MBA9004 and MBA9002