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INT2060 - Global Cultures, Local Traditions: creating and consuming (popular) culture

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate Faculty of Arts

Leader: Alison Tokita


Malaysia Second semester 2007 (Day)


Consumption (and re-creation) of Jazz in Japan, McDonalds in Madrid and karaoke in Kuala Lumpur are just a few of the examples of transnational cultural flows which are visible the world over. The mass electronic media of cinema, television, and the Internet have speeded up the transnational flow of images of modernity and created local desires to consume cultures originating in distant places. Unit looks at the implications of globalisation for a variety of cultural phenomena, tracing transitions from local to global cultural practices. It looks at specific cases of local consumption of global cultures, including television, video games, popular music, fiction and comics, and the Internet.


Students successfully completing this subject should have:

  1. A deeper knowledge of the concepts of modernity and tradition, and the problems of cultural ownership and authenticity, as epitomized in copyright law
  2. Acquired knowledge about the challenges to cultural nationalism by transnational cultural flows, and the role of electronic media, especially the Internet in this
  3. Studied in depth some cases of cultural production and its local consumption, and critically analysed web-based and mass media material relating to these case studies
  4. Improved their oral skills by participating in tutorial debate, both face-to-face and on-line cross-campus, on specific instances of cultural flows and local identities created through their consumption.
  5. Improved their written skills by producing a journal (second-year students) or a well-reasoned and well-documented essay on an aspect of the globalisation debate (third-year students).
  6. Developed independent research skills (third-year students).
  7. Developed the ability to critically assess the ideological implications of global cultural flows (third-year students).


Essay (2000 words): 40%
Class presentation (500 words): 15%
Web analysis project (2000 words): 45%
Additional comment:
The website analysis project will consist of a proposal for 10% (500 words), 10% for on-line discussion contributions for 20% (notionally 500 words), and an individual report for 15% (1000 words).

Contact hours

1 hour lecture and 1 hour tutorial per week


First year INT sequence or permission