IMS5028 - Customer relationship management systems

Leader: R Meredith

Offered

Caulfield Second semester 2007 (Evening)

Synopsis

This unit will provide students with the knowledge of selected approaches and technologies for supporting decision making in CRM. In particular, it will focus on the processes and technologies for analysis of customer data to provide in-depth understanding about the customer behaviour and trends. Topics covered include: concepts and definitions, supporting approaches and technologies for analytical CRM and integrating analytical CRM into the enterprise.

Assessment

Practical Assignments: 50% +
Exam: 50%

Contact hours

3 hours per week

Prerequisites

FIT9003, FIT9006 or IMS9001, IMS9003 or equivalent