IMS3010 - Information enterprise management and marketing

Leader: Steven Wright

Offered

Caulfield First semester 2007 (Day)

Synopsis

Aims to equip students to participate effectively in the development and management of information enterprises - as employees, team members, contractors, or self-employed professionals. Contexts studied range from for-profit corporations to voluntary information networks. Current case studies are used to examine organisational characteristics of information communities i.e. groups which produce and use information. Focuses on how information practitioners add value through the creation and marketing of information products and services.

Assessment

Examination: 2 hours (50%) +
Other assessment modes (50%)

Contact hours

3 hours per week

Prerequisites

36 credit points of 1st year units or equivalent

Prohibitions

IMS5023, IMS3810, LAR3010, LAR4610