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IMS3010 - Information enterprise management and marketing

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Information Technology

Leader: Steven Wright


Caulfield First semester 2007 (Day)


Aims to equip students to participate effectively in the development and management of information enterprises - as employees, team members, contractors, or self-employed professionals. Contexts studied range from for-profit corporations to voluntary information networks. Current case studies are used to examine organisational characteristics of information communities i.e. groups which produce and use information. Focuses on how information practitioners add value through the creation and marketing of information products and services.


Examination: 2 hours (50%) +
Other assessment modes (50%)

Contact hours

3 hours per week


36 credit points of 1st year units or equivalent


IMS5023, IMS3810, LAR3010, LAR4610