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ETF5500 - Survey data analysis

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Dr Ann Maharaj


Caulfield Second semester 2007 (Day)


Adopts a very practical approach to introducing multivariate statistical techniques currently popular in anlaysis of business and marketing survey data. Main topics: review of statistical tools, factor analysis, structural equation modelling, cluster analysis, discriminant analysis, correspondence analysis and multivariate analysis of variance. Use of SPSS software. Case studies and exercises will be drawn from diverse areas of the business world.


The learning goals associated with this unit are to:


2 Assignments (25% ea): 50%;
2- hour Final Examination: 50%

Contact hours

One 2-hour lecture and one 1-hour laboratory session per week


Students must be enrolled in course codes 3816 or 3822 OR must have passed ETX2121 or ETX2111 or MBA9007.


ETC3500/MKC3500, ETF3500/MKF3500