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ETF3500 - Survey data analysis

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Dr Ann Maharaj


Caulfield Second semester 2007 (Day)


This unit adopts a very practical approach to introducing multivariate statistical techniques that are currently popular in the analysis of business survey data. The main topics to be covered are: a review of statistical tools, factor analysis, structural equation modelling, cluster analysis, discriminant analysis, correspondence analysis and multivariate analysis of variance. SPSS software will be used for problem solving. The emphasis will be on understanding, interpreting and reporting results of the analysis and on the proper use of techniques. Case studies drawn from business will be discussed.


The learning objectives of this unit are to:


2 assignments: 50%
2-hour final examination: 50%

Contact hours

2-hour lecture and 1-hour laboratory session per week


ETX2121 or ETX2111


ETC3500,MKC3500 and MKF3500